They are developing a digital platform to revitalize rural communities

To meet the significant demand for labor in northern Sweden, more people need to choose to move here. Residents of the village of Vuollerim, in the municipality of Jokkmokk, have collaborated with researchers at Luleå University of Technology to design a digital service that uses the user’s needs to match people with the right village to settle in. The digital platform is currently under development and is intended to make it easier for people to move to rural areas.

In the coming years, billions of kronor will be invested in various projects in northern Sweden, where the region has the potential to become a world leader in the green transition toward a fossil-free society. The need for labor is therefore significant. The urbanization that gained momentum in the mid-20th century and has since accelerated at an ever-faster pace has meant that rural areas have long struggled with a declining working-age population. However, the trend is that more and more people want to live in or move to rural areas, not least as a result of the current COVID-19 pandemic. Nevertheless, moving from the hustle and bustle of the city to a quieter life with a sense of security and proximity to nature and outdoor activities is a major step.

Digital help for finding the right town

Researchers at Luleå University of Technology, in collaboration with the village of Vuollerim in the municipality of Jokkmokk, have designed a digital service that will be tailored to users’ needs to help match people with the right village to settle in.

“For more people to feel confident about moving to the countryside, they need information and knowledge about the amenities and services available in each village,” says Johanna Lindberg, a doctoral student in the field of information systems at Luleå University of Technology, adding that schools, outdoor activities, and job opportunities are all key components in creating a fulfilling life in rural areas.

A good start for lasting well-being

The digital platform is being developed to help people decide where in the country they want to live. Making the move as smooth as possible creates better conditions for a successful start in the new location, which increases the likelihood of long-term satisfaction.

“People often talk about a ‘soft landing’ when it comes to companies setting up shop in a new location—that is, settling in smoothly and gently. With the help of a digital tool, people who move here for work can settle in with confidence,” says Johanna Lindberg.

Populated, vibrant, and growing rural areas are vital to society, and modern technology creates favorable conditions for development.
– “We want to share our knowledge of digital technology that helps people live sustainable lives, so that more people will feel confident enough to take the step of moving to, living in, and working in rural areas,” says Johanna Lindberg.